Most people, when choosing food, are primarily guided by price, and this is understandable - each person has different financial capabilities. The “aerobatics” of a good owner is a compromise between cost and quality, because the health and normal development of a pet will subsequently save it from unnecessary hassle, nerves and additional expenses.
At the same time, it cannot be said that the pursuit of an acceptable price is a “one-sided game” in which only the buyer participates. It is obvious that animal feed manufacturers are also interested in having as large and diverse a sales market as possible. Of course, each manufacturer focuses on its own target audience, which depends on the region, the type of pet and their actual value. But among them there are also those who have been very successful and have been sitting on two chairs for many years, offering premium food to the widest audience.
For example, an Italian company Monge (Monge), producing an incredibly diverse range of cat and dog food.
Story
Baldassard Monge
The Italian company Monge was founded in 1963 by Baldassare Monge. It did not appear out of nowhere; up to this point, the Monge family already had their own factory and a very successful business of raising chickens for the country's elite restaurants.
The idea to expand the business was both simple and ingenious - Baldassar found a use for production waste that had previously been simply disposed of. The leftover chicken meat became the basis for the first Monge food.
By that time, specialized pet food was already quite widespread, and yet the owner of Monge took a rather risky step - he initially declared that his products belonged to the premium segment and relied on quality instead of low prices.
Years later, we can safely say that Baldassar’s calculation was justified - today Monge is still engaged in the cultivation and procurement of chickens, but its main activity is the production of animal feed, which is known almost all over the world. The family business continues to develop; in its work, the company uses the most modern equipment and relies on the scientific work of the most advanced experts.
However, for most of our readers, the above information is nothing more than historical information. You would probably be more interested to know what the advantages and disadvantages of Monge brand products are, which you can see on the shelves of regular and online stores. In order to find out, we analyzed two sources at once - the opinions of experts and reviews of ordinary customers. So…
One of the main advantages of Monge food is the adequate compromise between price and product quality. For example, the average price of three kilograms of dry food today will be just over a thousand rubles. It may not be cheap, but you must admit that many premium foods will cost the buyer much more. What does Monge offer its clients for this money?
ADVANTAGES AND DISADVANTAGES
The basis of any Monge food is natural meat, without any artificial additives, which is crushed into small granules during the production process. Other components are a unique composition of vitamins and nutrients for each specific pet. The manufacturers' ambitious application and expert assessments are confirmed by reviews from inexperienced buyers, who admitted that their pets preferred Monge to other, cheaper foods, and in some cases, even natural food. Owners with allergies were especially happy, for whom an incorrectly selected product can be a real challenge.
What's inside the food?
The basis of any Monge food is natural meat: fresh and freeze-dried, with a good percentage, without any artificial additives. Other components are a unique composition of vitamins and nutrients for each specific consumer group: for puppies, for adult dogs, for the elderly and medicinal. Many owners who switched to this food admit that their pets preferred Monge to other foods, and in some cases, even natural food. Owners with allergies were especially happy, because this manufacturer has a line of monoprotein foods that solve such problems.
There are choices and options
It would seem that diversity is wonderful. This is what Monge believes, offering customers an incredibly wide range of products, maximally focused on different groups of pets. In addition to the three main parameters - breed, age, and developmental characteristics - product lines have a lot of ramifications that take into account the living conditions of the animal and even the presence of certain diseases! Great? This is both good and bad. Veterinarians will probably agree with this assessment, but experts and especially owners have an ambiguous attitude towards the wide variety. Animal feed was created, among other things, to save owners from preparing a balanced diet from natural products. And Monge offers them almost the same thing - painstakingly choosing the ideal food from a wide range. Even a specialist can’t figure it out right away! But for those who are ready to spend time choosing the elements that their pet needs, another problem awaits them - the availability of goods in the assortment.